Relationship of social media engagement and voting decisions during the 2022 National Election
Date
2023
Authors
Reymalyn A. Presentacion
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Abstract
This study utilized a descriptive correlation as a design. the study took place at six barangays in Gapan City, Nueva Ecija. Using purposive sampling, 100 respondents were included in a questionnaire survey. the data that the researcher gathered were input in SPSS and Excel, and it was analyzed using Independent T-Test to get the significant difference between the two hypotheses and Pearson Correlation to get the significant correlation.
Voting decisions in the 2022 election was significantly correlated with social media use. Regarding politics, public opinion and voter behavior, social media platforms have emerged as potent communication and information-sharing tools. Because of its ability to disseminate information and information-sharing tools. Because of its ability to disseminate information, magnify voices, provide targeted advertising and mobilize, the grassroots has become an integral part of political campaigns and voter participation. However, for voters to make educated choices, media literacy and critical thinking abilities are essential.