Behavioral intention to adopt brown rice consumption : Feedback from mother in Barangay Sikat, Science City of Muñoz, Nueva Ecija
| dc.contributor.author | Nica Grace DG. Agustin | |
| dc.contributor.author | Pauline Grace A. De Guzman | |
| dc.contributor.author | Nora Lyn M. Torres | |
| dc.date.accessioned | 2025-10-02T08:04:14Z | |
| dc.date.available | 2025-10-02T08:04:14Z | |
| dc.date.issued | 2024 | |
| dc.description.abstract | The study findings contribute to the future promotion and strategies of the government and private institutions, the existing body of knowledge of household mothers on Barangay Bagong Sikat, Science City of Muñoz, Nueva Ecija, to the future researchers that are interested in this field of study, and SDG 3 (Good Health and Well-Being). The study aimed to know the behavioral intention toward brown rice consumption through the knowledge, attitudes, and beliefs as the feedback from Mothers in their households. The study was conducted in the Science City of Munoz specifically in Barangay Bagong Sikat which has four Purok as the strata and from that the respondents were randomly selected and is only limited to 87 mothers. Additionally, this study employed a descriptive correlational method and a survey questionnaire was instruments which consisted of five sections. Lastly, the study used mean and frequency, Likert scale, Slovin’s formula, and Spearman’s rho that determined the relationship between the two variables, the independent and dependent, that were examined. To process and analyze the data, Jamovi, a statistical tool, was used. The study reveals that mostly the interpersonal sources like friends and family and from the mass media, mostly from the television and social media are the identified sources of knowledge about brown rice. Considering that, knowledge about brown rice was 'moderately correlated' to their behavioral intention toward brown rice consumption. The attitude and beliefs of the household mothers leaned toward their knowledge about brown rice. On the other hand, socio-economic characteristics in terms of their age, household size, educational attainment, and the number of members with regular income did not show correlation with the knowledge, attitude, belief, and behavioral intention of the respondents toward brown rice consumption. The knowledge, the attitude, the beliefs and the behavioral intention of the respondents toward brown rice consumption in correlation to their socio- economic characteristics in terms of their age, household size, educational attainment, and the number of members with regular income has no significant relationship with each other. Moreover, results showed that knowledge was moderately correlated to the respondents’ behavioral intention toward brown rice consumption as the attitude and beliefs leaned toward knowledge. Considering the above premises of generalizations, the null hypothesis that there is no relationship between the behavioral intention and knowledge, attitude, and belief of the respondents toward brown rice consumption is rejected. The findings indicated that there is a moderate relation between the knowledge and behavioral intention of mothers toward brown rice consumption. | |
| dc.identifier.uri | http://granarium.clsu.edu.ph/handle/123456789/644 | |
| dc.language.iso | en | |
| dc.title | Behavioral intention to adopt brown rice consumption : Feedback from mother in Barangay Sikat, Science City of Muñoz, Nueva Ecija | |
| dc.type | Thesis |