The Influence of local political campaign strategies in the decision making of voters in Guimba, Nueva Ecija [manuscript]
| dc.contributor.author | Fevy Rose V. Galapon | |
| dc.date.accessioned | 2025-09-30T05:56:56Z | |
| dc.date.available | 2025-09-30T05:56:56Z | |
| dc.date.issued | 2019 | |
| dc.description.abstract | Since election is coming, the researcher conducted this study to determine the influence of local political campaign strategies in the decision making of voters in Guimba, Nueva Ecija. This study aims to determine which campaign strategies are more effective to voters and if the candidates considered the socio demographic characteristics of the voters while campaigning. The study shows the distribution of socio-demographic characteristics of the respondents when classified according to the communication strategies of the politician they see as the most effective, and it shows that broadcast as a campaign strategy is the most effective one, because it is statistically significant at 5%. This implies that socio-demographic characteristics of voters can possibly a factor in identifying the most effective campaign strategy of the politicians. Candidates also considered the socio-demographic characteristics of the respondents during their campaign to choose what campaign strategies they will use. | |
| dc.identifier.uri | http://granarium.clsu.edu.ph/handle/123456789/608 | |
| dc.language.iso | en | |
| dc.relation.supervisor | JOMAR S. GARABILES | |
| dc.title | The Influence of local political campaign strategies in the decision making of voters in Guimba, Nueva Ecija [manuscript] | |
| dc.type | Thesis |