Farmers' informal communication network and utilization of rice farming practices in Barangay Villa Nati, Science city of Muñoz, Nueva Ecija
Date
2019
Authors
Micah Chrishaine N. Constantino
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Abstract
This study aimed to determine the farmer's informal communication network and utilization of rice farming practices in Barangay Villa Nati, Science City of Muñoz. It was also conducted to analyse relationships among farmers' socio-economic profile, communication characteristics, informal communication network and utilization of recommended rice farming practices. Findings revealed that farmer-respondents in Barangay Villa Nati were already older adult and poor. They preferred interpersonal source of information by means of seminars while television as mass media source. The farmers formed informal communication network wherein they interact by sharing common goal, aspiration, attitude and work in the field. They were connected closely and open to each other because most of them were relatives and living in one community. The farmers were utilizing different recommended practices of rice farming from land preparation to postharvest. Fisher's Exact Test revealed that the hypotheses were partially acceptable.