Efficacy of the Reimagined show "Maria Clara at Ibarra" on retaining historical knowledge among Gen Z
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Date
2024
Authors
Ann Dominique C. Del Valle, Denise Marinella P. Landingin and Trisha Ann V. Ramos
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Abstract
The potential of historical dramas to connect viewers and the characters, thereby evoking empathy and emotions, has been extensively studied by scholars, as noted by Tan (2018). According to Bellino (2008), media can influence people's understanding of history, making it a valuable resource for teaching the subject. Nonetheless, despite the potential of reimagined shows to revitalize interest in history among the younger generation, studies regarding the efficacy of reimagined shows, specifically Maria Clara at Ibarra, and the capability of students to assess historical knowledge portrayed in a reimagined show grounded in a novel are lacking. In conducting this study, the researchers aim to fill this gap.
This study employed a quantitative-comparative analysis concentrating on the historical knowledge of viewers and non-viewers of the reimagined show “Maria Clara at Ibarra”. The study was conducted at Central Luzon State University, and first-year students from the College of Arts and Social Sciences were chosen using a purposive sampling technique as the scope of the study encompasses Gen Zs. The researchers utilized an examination-type questionnaire. The data-gathering process includes the administration of a survey questionnaire via face- to-face. For the data analysis, an independent t-test was used to compare the scores of viewers and non-viewers.
Notably, a higher percentage of female viewers was observed, and the distribution of both viewers and non-viewers was equitable to ensure a more comprehensive analysis. Among the various College of Arts and Social Sciences departments, the Department of Communication and Development Studies had the highest participation, indicating diverse viewership patterns. The primary channels for discovering the show emphasized the dominance of television and social media, highlighting their effectiveness in reaching the target audience.
In summary, the study suggests the success of GMA 7’s Maria Clara at Ibarra in captivating its audience, particularly those inclined towards visual learning, and its significant impact on retaining historical knowledge. The findings provide valuable insights for future initiatives in development communication, emphasizing the need for people-centered content that merges educational value with entertainment.
This study focuses on the efficacy of GMA 7’s “Maria Clara at Ibarra” in retaining historical knowledge among viewers and non-viewers. The respondents showed a more significant proportion of female viewers. The study also revealed the dominance of television and social media as primary channels through which respondents discovered the show. The findings indicated that the viewers of MCI exhibited substantially higher levels of historical knowledge retention than those who did not. These findings suggest a more creative and imaginative approach to historical storytelling is essential. They can guide future initiatives in development communication when it comes to providing people-centered content.