CLSU students program preferences and viewership behavior in DWFA 107.3 FM Radyo CLSU livestream broadcast
| dc.contributor.author | Tracy Antonette D. Baysa | |
| dc.date.accessioned | 2025-10-03T02:19:55Z | |
| dc.date.available | 2025-10-03T02:19:55Z | |
| dc.date.issued | 2023 | |
| dc.description.abstract | The rapid development of technology creates a vital difference in a community. People are now attached with modernization specifically on accessibility of information and technology. Moreover, communication technology has proven its significant contribution in dissemination of information such as livestreaming. Moreover, choosing a program can be related to their interest, influence, exposure, and attitude towards the topic. The behavior of an individual in viewing and watching is significant. People have their own unique consideration in watching, thus behavior of one another is different. One's viewing behavior is affected by various aspects in life, the interest and attitude are crucial in analyzing and decision making of a person that has connection in viewing habits. The researcher conducted quantitative research mainly descriptive. The study used non-probability sampling specifically quota sampling. In addition, the respondents of the study were students in Central Luzon State University from nine colleges. On the other hand, the researchers gathered data via Google Forms and printed questionnaires to conduct face-to-face and online survey approaches. Furthermore, tables and graphs were utilized in the study to present the results. The study showed that the majority of the respondents were 1st year level in CLSU mainly female and residing in Nueva Ecija where the campus is located. In addition, almost half of the respondents watched and streamed programs in Radyo CLSU. The program they frequently watch and find interesting was Balitang Radyo CLSU. The results of the study found that almost half of the total population of respondents watched the livestream programs of DWFA 107.3 FM Radyo CLSU. In addition, it had shown that most of them were 1st year level in College. On the other hand, the majority of them were unfamiliar with community radio. Those who were familiar with Radyo CLSU chose Balitang Radyo CLSU as their preferred program to watch and the most interesting livestream program. Furthermore, in program preferences specifically the contents of program and program format were shown. Based on the results, the contents of program the student-respondents preferred were shows that tackle lifestyle in a livestream. On the other hand, activities specifically Q & A and giveaways during a show were preferred by respondents. Nevertheless, news and public affairs and game shows were the program format of their choice. A correlational analysis must be conducted in regard to this topic. It is to ensure that wider understanding and stronger study will be established. Moreover, it is to become a useful reference in the future study with broader knowledge on the audience of community radio viewership behavior and program preferences. | |
| dc.identifier.uri | http://granarium.clsu.edu.ph/handle/123456789/655 | |
| dc.language.iso | en | |
| dc.title | CLSU students program preferences and viewership behavior in DWFA 107.3 FM Radyo CLSU livestream broadcast | |
| dc.type | Thesis |