RECIPIENT FACTORS AND GULLIBILITY AMONG COLLEGE STUDENTS
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Date
2018
Authors
Phil Darren E. Agustin andd Marilea Tricia F. Bulanadi
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Abstract
Gullibility is the idea that people believe in information that are not validated to be true. This effect of gullibility on such a large scale often endangered people not only in making wise decisions but also can be threatening. But what factors can associate to level of gullibility? Several past studies, explore the roles of different factors and their role in social persuasion. From that, this quantitative study, focused to elaborate on the concept of recipient factors (self-esteem, social intelligence, hostility and richness in fantasy). Since, recipient factors are defined by some studies as critical determinant of persuasibility. Individually, the said factors were tested for its relationship with the level of gullibility. Additionally, the said factors were tested also to determine the capability to predict the level of gullibility of the grouped and the proposed models of recipient factors. Results showed that. level of gullibility among individuals is highly negatively related with the level of self-esteem. Individually, the said factors were tested for its relationship with the level of gullibility. Additionally, the said factors were tested also to determine the capability to predict the level of gullibility of the grouped and the proposed models of recipient factors. Results showed that, level of gullibility among individuals is highly negatively related with the level of self-esteem. Individuals that have high self-esteem have low level of gullibility. It is also found that self-esteem can predict the level of gullibility. In addition, collectively speaking, social intelligence, richness in fantasy with self-esteem as constant can predict gullibility. This implies that college students with high self-esteem and high social intelligence paired with low level of richness in fantasy is predicted to have lower levels of gullibility and vice versa. however, without self-esteem they cannot stand alone as predictor.