Communicating COVID-19 Health Information during pandemic : The case of LGU-Science City of Muñoz, Nueva Ecija
| dc.contributor.author | Maria Shania J. Manarpiis | |
| dc.date.accessioned | 2025-10-02T05:36:26Z | |
| dc.date.available | 2025-10-02T05:36:26Z | |
| dc.date.issued | 2023 | |
| dc.description.abstract | People's lives have changed tremendously since the COVID-19 disease epidemic. It has wreaked havoc on the world's ecological, political, social and economic systems, with massive ramifications for all communities and individuals. Since the virus continues to spread, millions of people have been affected, resulting in significant losses in terms of human life, jobs, financial resources, support services and the inability to readily communicate with others, as well as radical changes in lifestyles. As an outcome of this governments declared ECQ because they have been altered, impacted and adjusted. The general objectives of this study were to identify the communication strategies used by the LGU of Science City of Muñoz in disseminating COVID-19 information during pandemic. Specifically, the study aimed to (1) determine the socio-demographic characteristics of the respondents in terms of sex, occupation educational attainment, monthly income, lives in the household beside themselves, number of families in household, if they have been infected with COVID-19, vaccinated; (2) identify the and communication characteristics and Communication strategies utilized by LGU in dissemination of COVI-19 Health Information, including print materials, electronic materials/broadcast, intrapersonal communication, and traditional media; (3) identify the types of IEC materials and information received; (4) identify the communication problems encountered by respondents in accessing COVID-19 Information; (5) actions taken by the community towards the information received; (6) determine the association between socio-demographic characteristics, communication strategies, types of IEC materials, communication strategies, types of IEC materials, communication problems, actions taken among the respondents. The study has determined the communicating COVID-19 health information utilized by the Local Government Unit of Science City of Muñoz. The study used descriptive research design. The total sample used in the study were 72 which serve as respondents of the study. It also used non-probability sampling to select the respondents that will participate in answering the survey questionnaire. The researcher used a survey questionnaire that was conducted through face to face to collect the needed data and to fulfill the objectives of the study. The findings showed that the majority of the respondents identified as female, 66.67 percent and housewife's 36.11 percent, their primary source of information was TV under the broadcast media with 88.89 percent and 79.17 percent of them spent 0-2 hours using TV for watching news since majority of them are housewives, they don't have time to spent much time in watching TV subsequently they have children that needs to be taken care of. They rely on TV because majority of them never received printed materials from LGU but in terms of getting COVID information, the barangay health worker used ambulance to disseminate information for the public. When community receive information through social media, traditional media, mass communication the content they always read and saw was about health protocols. Furthermore, in receiving information with this kind of communication strategies, resulting survey participants main problem was encountering fake news specifically the negative side effects of the vaccines to people but even though the communication strategies were poor and not maximized the community of Villa Santos still knows how to follow safety protocols. Since the local government of Science City of Muñoz, Nueva Ecija, rarely received COVID-19 health information, the Barangay Health Worker is the primary source of information for Barangay Villa Santos. Due to physical restrictions, isolations, health regulations, lockdowns, travel prohibitions, and ECQ, the LGU's communication tactics are insufficient for obtaining information for barangay Villa Santos. To help people understand how the LGU communicates health information print materials such as leaflets, posters, flyers, tarpaulins and printed newspaper, are employed as part of its communication strategy. Third is Intrapersonal Communication, which includes Face to face and interviews, and then there is Electronic materials/Broadcast, which includes LED TV, Facebook, SMS and AVP. The traditional media, which includes TV, radio, and barangay announcements, is the final form of communication. However, the community of Barangay Villa Santos acquired communication tactics such as in-barangay results announcement and using Facebook to obtain health information. | |
| dc.identifier.uri | http://granarium.clsu.edu.ph/handle/123456789/641 | |
| dc.language.iso | en | |
| dc.relation.supervisor | MARIA LOIDA D. IRABAGON | |
| dc.title | Communicating COVID-19 Health Information during pandemic : The case of LGU-Science City of Muñoz, Nueva Ecija | |
| dc.type | Thesis |